Scandinavia tourism is booming. Discover how coolcation trends, Northern Lights travel and shifting visitor habits are ...

Sweden shines in summer because no two escapes feel the same. From the Stockholm Archipelago and Gotland to Dalarna, Österlen ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

Transport links, prices and the quality of Sweden’s hotels have been called into question in a global report that has ranked the Nordic nation 23rd in the world for travel and tourism compared to 5th ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...