The Trade Desk (TTD) is apparently developing its own smart TV operating system (OS), which it plans to license to device manufacturers, according to an exclusive report by the Lowpass. With this move ...
The author has revised their rating for The Trade Desk from hold to buy due to positive impacts from the Disney and Amazon Prime Video deals. The Disney deal eliminates fees and provides more CTV ...
The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...
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