If you work in crisis communications, one of the most painful experiences to manage is the aftermath of an employee's negative social media post about your company. If your employee dragged your brand ...
You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...
Kelly Ehlers is Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and PR. As social media platforms continue to prioritize original ...
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