Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

After activating around the sport for over 30 years, this summer, Modelo reminds fans why it is the Cerveza for Fútbol, with new advertising that shows “The Best Seat in the House” isn’t defined by a ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...

Modelo Especial has become the best-selling beer in the nation — at the expense of Bud Light after its Dylan Mulvaney fiasco — thanks to shrewd marketing and rising brand recognition, the company’s ...

Modelo launches its first high-ABV offering at 8% ABV nationwide. Modelo Chelada Suprema is tapping into the drinking occasions before a night out by bringing bolder, higher-proof experiences to the ...

Cinco de Mayo is just around the corner and the Modelo Brands are ready to take the lead during this Mexican holiday. Corona Extra, Corona Light and Modelo Especial will each have fun and festive ...

Modelo cans have become part of the fabric of events for Rio Riojas' family and community in Lansing, Michigan. Stream NBC 5 for free, 24/7, wherever you are. The 35-year-old often finds himself ...

The new high-ABV offering is available in 24-ounce cans in two bold, blended fruit flavors: Modelo Chelada Suprema Mangonada and Modelo Chelada Suprema Tropical. · GlobeNewswire Inc. Modelo launches ...