Analytics Insight

Threads Records Higher Daily Active Users on Mobile Than X in Early January

Meta’s Threads started 2026 ahead of Elon Musk’s X in worldwide mobile usage, according to market intelligence firm ...
Analytics Insight

Meta’s Threads Gains Momentum While X Faces Declining Engagement and Ad Pressure

Meta’s Threads has surpassed X in total active users as of January 2026, marking a major shift in the competitive landscape ...
Nieman Journalism Lab

Threads usage is down 79% after one month (on Android, at least)

“The Threads Android app peaked at 49.3 million daily active users worldwide on July 7, according to Similarweb estimates. But on August 7, the app was down to 10.3 million daily active users. In the ...
ZDNet

Threads app usage plummets 79% in just one month

Following an initial surge, Meta's Threads social network continues to see its user population dwindle. Based on analysis from web analytics firm Similarweb, the number of daily active users and the ...
Business Insider

Threads use is down to about 6 minutes a day — plummeting from 21 minutes when it first launched

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