As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...
The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...
Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
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