Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Most people live by accident, not by design. They inherit values from family, absorb them from society, or pick them up from peers. Their decisions lack a clear compass, leaving them feeling empty ...

Today’s leaders face increasingly complex decisions and moral puzzles, often without a clear compass to navigate them. Many are weighing painful cost-cutting measures due to economic uncertainty and ...

In the run-up to the new year, we’re resharing some of our favorite tips from 2025. 6 Steps to Identifying Your Core Values As a leader, you’ll face numerous high-stakes situations. When there’s no ...

Career advice often revolves around three big ideas: define your values, follow your passion and find your purpose. But as Irina Cozma writes in the Harvard Business Review, “We all know following ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...