TikTok and Nielsen announced a new partnership on Thursday that will have the ratings measurement giant track how ads perform on the popular app. “The new integration provides a holistic view of ...

TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...