Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...

Data Visualization is a widely used technique for visualizing, analyzing, and presenting datasets using different types of graphs. It is an effective way to evaluate a large data set using pictorial ...

Even when you are trying to understand what you think is a simple set of data, the challenge of making sense out of it can be daunting unless you can visualize it. But how to visualize it? Sure, you ...

As marketers, it’s a never-ending challenge to get stakeholders to take action on our recommendations. But…I get it. It’s difficult to digest spreadsheets with thousands of rows of data like this: In ...

As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change.

Data can often feel overwhelming—rows upon rows of numbers, scattered information, and endless spreadsheets that seem to blur together. If you’ve ever stared at a dataset wondering how to make sense ...