Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

It turns out some Trix eaters prefer artificial colors and flavors. More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original ...

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...