Hanging out at the mall, a 9-year-old named Dream Ali-Cherry is wearing dark skinny jeans and a pink Baby Phat tank top lined with big, diamondlike studs. Dangling from her tiny wrist is a Juicy ...
Trying to find appropriate clothing for her tween daughter sent Shannon Tennyson to the drawing board. A year ago, Tennyson founded CALZICO, an innovative line of clothing for tween girls developed, ...
Estelle Colgan started her kids clothing brand in Brookline in 1986, and after about two decades away, she’s returned to the town where it all started. “We love this town,” said Colgan, who opened ...
If there’s one thing parents know how to do, it’s criticize other parents for their parenting skills. We all want to think we’re doing it right, and other parents are doing it wrong. One hot topic ...
Reigniting the retail industry’s dealmaking scene, women’s clothier Dress Barn bought specialty retailer Tween Brands. The $157 million acquisition drew skeptics, who questioned whether Tween Brands — ...
IN the past few weeks, both Beyonce and Kim Kardashian have come under fire for the clothes their tween daughters have been wearing. From red carpet looks to TikTok fashion, the A-list mums have been ...
Too old to be a flower girl. Not ready for a sophisticated bridesmaid gown. What’s a tween to do? Being part of the bridal party for girls in this age group (between youth and teenager) is exciting.
Colorado is a natural place to launch an activewear brand, given how active and outdoorsy people are here. But until now there hasn’t been a lot of attention paid to performance apparel for girls.
Off Brand is a column that delves into trends in fashion and beauty. ON A RECENT summer afternoon in the upscale Hamptons village of Sag Harbor, N.Y., a pre-teen girl holding her mother’s hand ...