"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

The bottom line: your tween should not be creating a beauty routine alone. If he or she shows interest in skincare, keep it ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...

No, baby doesn’t need an antioxidant serum, but it’s never too early to start teaching about skincare and products. “At a young age, begin talking to your child about their skin during bath time. This ...

A new study found that popular skincare routines shared on social media platforms like TikTok may put teens and tweens at risk for allergic skin reactions. Doctors worry that the inflammatory response ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

Tween girls are in the social media crosshairs right now. Their crime? Taking the appearance of their skin seriously. The complaint from the olds is that these kids today are using fancy products on ...