Ube (OOH-bae) is a purple yam indigenous to the Philippines. It’s often made into a jam called ube halaya, and that jam is used as a base or filling to make breads, ice cream, doughnuts and pies. Ube ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

The holiday decorations at my local Target store feel like a not so subtle shove into the holiday season. I suppress the urge to scream “stop rushing me!” at the 14.5-inch plush deer figurine wearing ...

Purple is a regal color. And that’s fitting for Divina Orbase because the founder of Beng Bread is Orlando’s ube queen. It’s not the first crown I’d place on her head, though. Orbase, 41, served the ...

My name is Rekaya Gibson. And I’m obsessed with ube. Ube is a purple yam native to Southeast Asia and commonly used in Filipino cooking. It has a mild sweet taste that reminds me of sweet potato. I ...

Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino cuisine, bringing a distinct taste and texture to dishes. Sweeter than your ...