Heap announces its acquisition of session replay specialist Auryc, adding qualitative insights to its quantitative analysis of digital user behavior Rachel Obstler, Heap (screengrab from Zoom call ) ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Competitors are racing head-to-head to get consumers’ attention. They use ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Any online activity leaves at least some traces of data or information, collectively known as digital footprints. Businesses often analyze and use this data to learn about users’ online activities and ...