The authors examine the origin, benefits, and challenges of pragmatic clinical trials to assess the ultimate value of this research design. Pragmatic clinical trials (PCTs), which test if and how ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...

For any new market to grow, it's going to take a value proposition that makes sense, is easy to communicate, and at a cost point where the underlying business model works. When OnStar entered the ...

HIGH POINT — Determining the value of a piece of furniture and communicating that value proposition to a consumer audience is no simple task, presenters agreed during a panel moderated by Furniture ...

I’ve always been fascinated and intrigued by frameworks. Although imperfect and never a guaranteed path to success, they aspire to put complex challenges into a context that helps us move forward.