Xbox chief strategy officer Matthew Ball has clarified comments he made about in-game ads. He set the record straight, saying ...

"Ads should be used to offer more affordable alternatives alongside today's ad-free experiences" ...

The idea of paying $70 on a product that shows you ads can feel like quite the anti-consumer concept. Yet millions of people ...

Xbox's chief strategist is considering in-game ads that might help "keep our products affordable" and "fund outstanding work ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...