Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

If a picture is worth a thousand words, enabling someone to feel as though they are immersed in an activity or event or experiencing it in person may be worth a million. Augmented and virtual reality ...

Healthcare, often characterized as lagging behind in its use of data technology, has established itself as an early adopter of augmented reality and virtual reality (AR/VR). Building on technologies ...

Virtual Reality (VR) and Augmented Reality (AR) technologies are redefining various fields, including medicine. These advanced technologies are rapidly being adopted in medical training and therapy, ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...

The VR pioneer Jesse Schell prophesied in 2015 where Virtual Reality would stand in 2025. Was he right with his predictions?

Creating a 3D Pudsey to support the appeal using the volumetric capture technology we've successfully used to cover live gigs ...

JACKSONVILLE (KATV) — STARBASE Arkansas, a nonprofit dedicated to providing hands-on STEAM education, announced the launch of a new immersive virtual reality lab at their facility in Jacksonville on ...