Call it an evolution—not an overhaul. Case Western Reserve today released a visual update designed to better reflect this innovative institution—while continuing to honor its past. For example, the ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Payop, a global payment service provider, has introduced a renewed brand positioning and visual identity, with a strategic emphasis on the gaming ecosystem. The updated direction reflects a focus on ...