Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. All this is to say that advertisers, agencies and publishers in APAC, as in other regions, ...

In addition to this week releasing guidance helping brands navigate the programmatic waters, the World Federation of Advertisers (WFA) also asked "industry experts" to spell out where their money goes ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad ...

Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD ...

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a ...