PHOENIX — Wal-Mart's sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards by an average of 29%, ...

PHOENIX — Wal-Mart incited a lift in sales of Easter cookies (260%), ham (1,000%) cakes (6,000%) and pineapples (245%) by distributing samples of the items as part of a program tied to a circular ...

After a year since the coronavirus pandemic began, and as more and more Americans are getting vaccinated, three major retailers are making changes this week. Walmart is set to change its hours, Target ...