The Pasadena, Calif.-based company plans to release an upgrade for its Keylime Web analytics software at an industry conference, Search Engine Strategies, in San Jose later this month, a ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

For Michael Bellopede, the Internet has made the transition from theoretical science to applied science-or, more to the point, it's moved from an alternative delivery channel to a full-blown business ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

Web analytics is the process of analyzing the behavior of visitors to a website by tracking, reviewing and reporting the data generated by their use of the site and its components, such as its ...