This, by the way, is a core problem manifested in the popular strategy tool called the OGSM—which stands for Objectives, Goals, Strategy, and Measures. As I have discussed before in this series, P&G ...

Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

Forbes contributors publish independent expert analyses and insights. Dev is the CEO of Jump, the strategy firm for future-focused leaders. Next week, somewhere in Scottsdale or Palm Beach, a group of ...