TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies. While marketing analysts are still reviewing GA4 ...

Large language models (LLMs) are becoming a commodity. A year after ChatGPT’s release, there’s a straightforward formula to launch an AI assistant: Stick a wrapper around GPT-4, hook it up to a vector ...

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Apple is allegedly able to identify a user in analytics it collects, according to security researchers, via a unique identifier that can be associated with a user's iCloud account. As a ...

One of the new features of iOS 15 is the ability to discover in-app events through the App Store, which now highlights special events such as a game challenge or new movie available within iPhone and ...

ThoughtSpot has sought to ‘match human behavior in terms of how people do analysis,’ says Sumeet Arora, ThoughtSpot chief development officer. ‘The missing piece was the ability to understand natural ...