Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of brand positioning research is to ...

marketing team don't buy into it and get excited by it, it's worthless. Its implementation will fail. In politically-driven organizations or organizations with decentralized P&Ls, the easy way out ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Product marketers craft narratives that position the product effectively ... Unlike traditional marketing’s broader focus on brand awareness, product marketing delves deep into the “how ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

With this, PUMA is launching a strategic offensive, unveiling a positioning at the intersection ... "Go wild" is the brand's largest marketing investment to date that marks the debut of its ...