That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of the latest article on the importance of integrated marketing strategies ...

Think back to your school days. You may remember an exceptional teacher who got through to you — one who helped you make a solid connection, clarifying the material until you arrived at that “ah-ha” ...

The following blog post was contributed by Thaddeus B. Kubis, author of Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

Your marketing success hinges on a coordinated and integrated approach, with the removal of any one element resulting in a performance that’s slightly off. Yet this is exactly what many small business ...

Good-Bee IMS is a modern marketing agency that combines the best of enterprise expertise and creative agency know-how to deliver impactful, results-driven campaigns. We focus on understanding your ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...