Our latest SEO Trends ebook captures the insights and decisive strategy shifts marketers need to win across fragmented discovery channels. For years, Google’s predictable, and at times too easily ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

Google AI Mode is available in over 200 countries. This is big news for search. Unlike traditional search, Google’s AI mode handles complex, nuanced searches in natural language as well as image-led ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...