Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

Whether you’re just starting out after graduation, or you’ve been working for years, there’s one important question that you can ask yourself before you start job hunting. What is my unique selling ...

USP stands for Unique Selling Point (or a Unique Selling Proposition – both mean the same thing) and it’s a crucial part of any business. Think about it, what makes you buy a Coke instead of a Pepsi, ...

If you're looking to enter into the world of franchising right now, you're stepping into a crowded marketplace. According to Statista Research Establishment there were an estimated 790,500 franchise ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

The finalists of the latest series of the BBC programme The Apprentice, Harpreet Kaur and Kathryn Burn with Lord Sugar. (Picture: Ian West/PA Wire) The two finalists went head to head as they launched ...

If you were to describe what it is that your business does in eight words, what would you say? Would your answer sound the same as the receptionist or intern’s answer? How does it compare to the ...