New ad proves everyone can be a Wheaties Champion and experience "winning moments" It was the bottom of the ninth inning, with two outs, when pinch-hitter Kirk Gibson went to bat against the Oakland ...

Diving legend Greg Louganis is making his long-awaited Wheaties debut. The Olympic champion – who took home two gold medals in both the 1984 and 1988 games – joins a long list of greats including ...

NEW YORK--(BUSINESS WIRE)--June 23, 2004--Two of America's most storied track and field champions are joining one of America's most storied breakfast cereals. Carl Lewis and Jackie Joyner-Kersee each ...

To celebrate 100 years of displaying sports champions on the front of its Wheaties cereal box, General Mills is once again featuring Michael Jordan for a record 19th time since he first appeared in ...

"It is so iconic and the honor actually means more today than it would have back then. I feel like I am embraced as a whole person, and not just for my athletics," Greg Louganis tells PEOPLE Diving ...