People want their clothes to last – or at least for as long as they still own them. But when throwaway clothing is literally thrown away, it lasts far longer than most people could imagine. Research ...

Aiming to educate the public about the dangers of synthetic fibres on the environment. The Woolmark Company’s environmentally focused new global brand campaign ‘Wear Wool, Not Fossil Fuel’ launching ...

The brief was founded on the statistic that every 25 minutes, an Olympic-size swimming pool’s worth of crude oil is used in the production of polyester garments. It wanted to make that shocking stat ...

The Woolmark Company hopes its new recycled wool sub-brand will help to extend the fibre’s use in the value chain. Credit: Woolmark. The Woolmark Company’s managing director explained wool is the most ...

Add Yahoo as a preferred source to see more of our stories on Google. At a time when “carbon tunnel vision” is blinding the industry from making meaningful change, Woolmark is looking beyond net-zero ...

Accessible both online and offline, Woolmark's new denim sourcing tool has two volumes that explore seven distinct themes: A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, ...