Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...

KANSAS CITY, Mo. — Whether it’s for holidays or birthdays, chances are you know tweens and young teens with pricey skin care products on their wish lists. Sales among that age group are surging. Many ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid trend is a real ...

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

Tweens are hard to shop for anyway, let alone at a time when some options are nixed given pre-Christmas delivery requirements. They're not quite teenagers (but often think they are!) and don't firmly ...