“That’s it?” many seemed to be asking last week when, at the end of the gala 45-minute FIFA World Cup 26 Official Brand Launch ceremony, an underwhelming logo comprised of a fat “2” and “6” overlain ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

On a hot evening in Los Angeles, from the picturesque Griffith Observatory overlooking the Hollywood sign, FIFA president Gianni Infantino revealed the branding for the 2026 World Cup. It’s a landmark ...

The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began Wednesday evening, when FIFA released the official logo for soccer's biggest tournament at the Griffith ...

For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for the first time ...

If you’re looking for a visual primer on the history of logo design, you could do worse than 1,000 Marks, a book of 1,000 logos from partners at the design firm Pentagram. The book collects some of ...

Jesse Zanger is the managing editor of CBSNewYork.com. Jesse has previously worked for the Fox News Channel and Spectrum News NY1. He covers regional news around the Tri-State Area, with a particular ...

The iconic Griffith Observatory in sunny Los Angeles was the location of the official unveiling of the 2026 FIFA World Cup logo on Wednesday. The quadrennial tournament, last hosted in Qatar in 2022, ...

Ahead of their much-anticipated debut during the 2026 World Championship, the iconic brand has taken the next step in a new ...

Officials are calling on local students to design a logo that will represent the county during the 2026 World Cup, which is coming to New Jersey next year. The county’s Department of Tourism has ...