Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and ...

Have you ever visited a website and been dazzled by a string of emotive words, promising an array of positive outcomes, but after visiting three pages, you can’t tell what the business does? This is ...

Do you often feel paralyzed at the thought of writing copy to ‘sell’ on your website? If that’s the case, you’re not alone! For many small business and website owners, writing copy can be a big hurdle ...

When starting out in business—as a freelancer, or a small business owner—it’s wise to invest only where it’s entirely necessary. Keeping the startup costs as low as possible creates less risk. So it ...

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

At some point, most companies start to think their advertising copy and messaging (often written directly by the boss him or herself) could use a little shot in the arm. And once they start pricing ...

What is jargon, anyway? In a literal sense, jargon is simply a word or phrase that requires specialized knowledge for the reader to understand. For our purposes — which include helping people at ...

Do: Engage a web writer. Experienced writers, especially those with a background in journalism, know how to organise and present content in a concise yet engaging manner. This can be especially ...

Opinions expressed by Entrepreneur contributors are their own. You’re working busily on copy for your company’s website, fully aware of how important it is, but for some reason, the process is going ...

Jamie Biesiada is on leave. This insight originally appeared in the Home-based Agent eNewsletter July 17, 2017. A website can play an important role in an agent's business. It can be a glimpse into ...