Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Update: Analysts have been on Google’s back for over a ...

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Under the new rules proposed by the government, marketplace e-commerce entities cannot sell goods on their platform, flash sales are banned, and foreign products have to display country of origin.

At the AdWeek conference in New York today (29 September), YouTube’s CEO Susan Wojcicki introduced new features focused around “interactivity, mobile and measurement” that she says point to the future ...

Google is reportedly planning to turn YouTube into a major ecommerce platform by allowing viewers to purchase the items they see showcased in unboxing and other videos from their favorite creators ...

In the vast landscape of YouTube, where over 2 billion users engage with diverse content daily, eCommerce brands are discovering a goldmine of opportunities. With a staggering 68 percent of YouTube ...