Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

After announcing last year that the App Store would get more ads in 2026, Apple has updated its official documentation to reveal that the App Store will indeed get more ads starting in March. While ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

As Apple’s App Stores become larger and larger, the difficulty of curating them and organizing apps in a browsable way becomes increasingly difficult. It also becomes increasingly difficult to allow ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results. The change, which followed Spotify’s complaint regarding “unfair” App Store practices ...

Apple has redesigned the web interface for its App Store, making it actually usable for people who aren’t viewing the store on Apple devices. Before this update, users could see individual pages for ...