Behavioural science: The study of human decision-making, incorporating insights from behavioural economics, social psychology, and other related disciplines. System 1 decision-making: As coined by ...

AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...

Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.

WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

Lenskart started as an aggregator for eyewear and soon transpired into a one-stop solution for all eyewear needs online & offline along with the latest tech offerings to ease the lives of consumers.

Oreo is a well-established global brand with a legacy of over 100 years. In a highly competitive biscuits market, Oreo's objective was to reinstate the brand's promise to strengthen its play by ...

Companies are bolstering supply chains in the face of disruptions like unpredictable weather and geopolitical instability. Several countries are ramping up regulations around the advertising of less ...

The evolution of Tet celebrations offers marketers a unique opportunity to leverage shifts in consumer behaviours to create relevant and impactful campaigns that resonate with Vietnamese audiences.