That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...

Thanks to a variety of macroeconomic pressures, few large retailers have truly thrived over the past year. Beauty company Ulta is one of those that has, despite inflation putting a strain on many ...

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. So it’s no surprise that 47% of ...