Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to ...

Michael Cavna riffs on aggregation: “Are ‘link-bloggers’ journalists?” he asks in a “Meta-Post’ published very early Friday. Then he carefully links 50 terms within the post, many to definitions, some ...

I want to help you create more quality content in less time and with less effort. That is the purpose of this series of blog articles that I’m writing and publishing over the next few weeks.

In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry. Curation is one of ad tech's hottest ...

Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already ...

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