Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn't ...

Storytelling is a proven driver of mobile ad performance, boosting engagement, retention, and in-app purchases. The most effective ads use a “light narrative” with four key beats: setup, trigger, ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...