Journal of Consumer Research, Vol. 42, No. 5 (FEBRUARY 2016), pp. 749-766 (18 pages) Many nutrition labeling studies only consider how consumers process health information about a single food product ...
The U.S. government has jump-started an unprecedented effort to better understand what works and what doesn't in health care. The effort, called comparative effectiveness research, is designed to ...
Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...
The U.S. government has jump-started an unprecedented effort to better understand what works and what doesn't in health care. The effort, called comparative effectiveness research, is designed to ...
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