While Connected TV is keeping overall television spend stable, it is not yet attracting new dollars to the platform, a new report from WARC Media finds. As a result, Connected TV growth is three ...

More than two-thirds of the U.S. population have their televisions connected to the internet, and the average time spent among adults is expected to surpass two hours a day in 2024. That affinity ...

Advertisers will soon have an option to use connected television campaigns to target viewers through audience segments across YouTube and most other connected TV (CTV) apps. This brings affinity ...

It's been a difficult 2024 for Loop Media, the connected TV, streaming, digital out-of-home television and digital signage platform focused on businesses. Interim CEO Justis Kao believes there's a ...

NEW YORK —Hearst Television has launched OTT and connected TV (CTV) streaming service "Very Local," that offers local news and information on popular streaming platforms like Roku and Amazon Fire TV.

“Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and ...