Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

What to know about moving from an agency to the brand side—and how it can boost your career.

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...