Publicis' Cannes stunt involves comparing influencer campaign costs to "Cannes currency" and using a lion-centered influencer campaign to prove the impact of working with creators in real time.

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity.

Inclusion isn’t a seasonal campaign or a line in a DEI statement—it’s a daily, strategic practice that lets people know they ...

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, ...

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. The condiment ...

Olaf van Gerwen of Chuck Studios offers a dozen picks for some of this year’s breakthrough work in the category.

The win expands Vayner's existing relationship with the brand.

Submissions for the 2025 Ad Age 40 Under 40 awards are open; the final deadline is Thursday, July 24.

Food-themed bottles take cheeky inspiration from the brand’s top rival.

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution.

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.