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Bell landed in 2nd place with its internet services ads, according to the ranking for the week of August 18 to 24.
New episodes will be available to stream starting Sept. 9 thanks to a deal with Sony Pictures Entertainment Canada.
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Activation and supporting streetcar wraps are part of the brand's continuing shift toward a full-funnel marketing approach.
The move will see linear channels Family Channel, Family Jr., WildBrainTV and Télémagino shutter in the coming months.
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Former Forward Media VP of digital is CEO of the new agency, which says it aims to simplify the media buying process.
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The newly appointed agency is helming the first campaign from the brand known for its one-purchased-equals-one-donated model.