US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

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Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

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Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 points was declared as ‘The Best Media Client of the Year’ during EMVIE Awards ...

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Q4 is typically the busiest period for ad agencies as brands rush to use remaining budgets and award agency mandates. Home-grown advertising agency Famous Innovations announced that it has bagged five ...

Masoom Minawala has called it a day at Schbang MMaximise after a two-year stint. After turning Schbang MMaximise into a profitable business, the co-founder has sold her stake to Schbang. An ...