In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...