Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The partnership is another proof-of-concept for Adobe’s CDP, which has attracted brands such as Coca-Cola, agencies such as ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...