Considering Microsoft ends up buying TikTok, the company might be able to use the platform to boost its existing services, such as Bing Search. Bing Search is the main competitor to Google Search, and it has been rising in popularity for the last few years due to its quest to decentralize the search engine market.
Social media titan TikTok is under pressure to sell its operations, owing to laws passed by U.S. Congress. Could Microsoft swoop in?