Instead of blowing their entire budget all at once, I urge brands to identify ways to optimize their budgets year-round. Below, I outline how marketers can optimize their marketing mix for peak ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

The colourful result – unveiled in November – was a mix of familiar festive delivery trucks, cartoonish Christmas trees and unconvincing animals. Anomalies aside, that brands allocated considerable ...

Take the time to review the creator's content and think about how your brand could fit in. If they can sample the product ... than the rest of your marketing mix. In building your strategy ...

Whether you’re chasing great beer, community vibes, or a fun night out, Carib Brewery USA’s 321 Lime House has something brewing for everyone this week! From April 7th through April 13th, the taproom ...

Led by Dan Reynolds, the group is often dismissed by critics for producing formulaic stadium rock, yet they continue to ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples ... to segment audiences, brands should also focus on ...

A brand that elicits positive emotions, such as trust, joy, or excitement, tends to foster stronger loyalty and customer retention. The emotional appeal is often influenced by its storytelling, ...

If you want to start a career in marketing analytics, you need to learn the essential skills and tools that will help you collect, analyze, and communicate data effectively. Marke ...

While the initial frenzy surrounding the metaverse has subsided, its potential for brand marketing remains significant. As ...