For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...