“An eyeliner pencil is your chill best friend, easy to smudge and super forgiving. Gel is like a pencil’s cooler cousin, creamier with more pigment. Liquid? She’s the drama. Sharp, precise, not here ...

New year, new beauty routine.

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...

“Most lengthening mascaras use fibers or stretchable polymers that coat and extend the lash from root to tip,” explains ...

No one knows how to rule a red carpet quite like Teyana Taylor. Hot off the heels of her Best Supporting Actress win at the ...

Professional gel nail products play a central role in how modern salons operate. Tthe gel systems a salon chooses influence ...

As the Strategist’s deals editor, I sift through hundreds of discounts every day. Some of my favorite finds are in the beauty bins: The price drops are impressive, and there’s almost always something ...

Hair loss can be frustrating at any age, so when your strands start to look more sparse or your hair begins to lose its overall thickness, it’s normal to seek out hair care products that can help slow ...

If you click on links we provide, we may receive compensation. Resolution no. 1: Get glowing all over with fresh finds Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...