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Have you ever wondered what happened to Pepsi Blue? The bright blue soda was in production for only two years, leaving just as quickly as it came. But what led to the sudden abandonment?
Allison Pohle: Krishnan says, store sales of classic blue can Pepsi have started to inch up. And that's not all. He says the company has also reversed the decline in Gatorade's market share. His ...
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper and overall beverage market share declines.
America’s soda-drinking habits are changing, with young consumers leading the way—and Pepsi’s latest acquisition demonstrates that prebiotic soda might just be the next sparkling water.